Ingredient spotlight: Hops

Sometimes the most beneficial ingredients are found in places you wouldn’t ever expect. Ever heard of Hops? You might have heard it as an ingredient commonly used to brew beer, but it's also a super powerful natural ingredient that can help calm your angry, red skin! We’re here to give you all the details on why we use this powerful extract in our 3 in 1 Anti-redness Serum. Hops is a climbing plant from the hemp family, characterised by its cone-shaped flowers that are packed with benefits. This little plant could make a huge difference to your reactive skin! Here's how...

WHAT ARE BITTER TASTE RECEPTORS?

Your skin has taste receptors just like your tongue, and they play a crucial role in how your skin responds to irritation and inflammation. Hops Extract is a natural anti-redness ingredient that works by stimulating your skin's bitter taste receptors, which neutralises the burning sensation that comes with inflammatory reactions. By stopping the inflammation in its tracks you can help lessen redness, flushing, and discomfort on your skin. Hops Extract works by interrupting your skin's stress signals, keeping it protected from issues like reactive flare-ups, sensitivity and that uncomfortable burning feeling that comes with inflamed skin.

TIME FOR SOME SERIOUS REDNESS RELIEF

If your stressed-out skin is looking red and angry, Hops Extract is your go-to! This powerhouse ingredient contains anti-inflammatory properties that can help to calm reactive responses and reduce the intensity of redness caused by external factors, helping to promote comfort within your skin!

If your sensitive skin is feeling reactive and inflamed, our 3 in 1 Anti-Redness Face Serum is formulated with Hops Extract to keep your skin protected from inflammatory triggers that can cause redness flare-ups, resulting in discomfort and visible irritation. 

THE ADDED BENEFITS 

Hops Extract doesn't just mask redness - it has Antibacterial and Antioxidant benefits. These benefits could be particularly good for those who suffer from acne or dry, irritated skin. When your skin encounters irritants or triggers, Hops Extract steps in to soothe and remove acne causing bacteria from the surface of your skin. What sets it apart from other common skincare ingredients is that it provides both immediate and long term skin benefits! You'll feel that cooling, soothing effect right away, other beneficial properties work behind the scenes to build your skin's tolerance over time.

Here's your recap:

• Hops Extract activates bitter taste receptors on the skin to neutralise burning sensations and calm inflammatory responses.
• Anti-inflammatory properties provide your reactive skin with immediate relief from redness, flushing and discomfort.
• Provides both immediate and long-term skin benefits.